Corporate social responsibility or CSR. What is it, exactly? The Wikipedia entry says “The goal of CSR is to embrace responsibility for a company’s actions and encourage a positive impact through its activities on the environment…and members of the public.” Sounds really good. But not everyone involved in this sort of work embraces the term CSR. Today on Sea Change Radio we’ll talk with Carol Sanford who believes her approach to responsible business is distinct from CSR. And, for those of you who are long-time listeners, you’ll be happy to hear from our second guest, Bill Baue, CSR pioneer and Sea Change Radio Founder. Baue provides a thorough overview of what CSR is and could be, and speaks to why some consultants pushing the business sector to be more mindful of its environmental and social impact don’t use the term CSR.