Advocates for environmental sustainability would all agree that long-term solutions are going to require changes in consumer behavior. But even the most conscientious consumers sometimes find themselves stumped by confusing labeling and policies that get in the way. Our two guests this week on Sea Change Radio are each trying to make it easier to be a responsible consumer. First we will hear from Rodney North of Equal Exchange, the first organization that promoted socially responsible goods as “fair trade.” He provides the background and discusses some of the controversies around fair trade labeling of goods. Next, host Alex Wise talks with the Sierra Club’s Evan Gillespie, who’s leading a campaign to push for energy reform in California, including a solar bill of rights.