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	<title>Sea Change Radio &#187; michael marx</title>
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	<link>http://www.cchange.net</link>
	<description>Covering the transformations to social, environment and economic sustainability</description>
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	<itunes:summary>Sea Change Radio covers the transformations to social, environmental, and economic sustainability. Change is accelerating in positive and negative directions: the clock is ticking in the race to see which will tip first—the problems or the solutions. Join Sea Change&#039;s Host, Alex Wise, as he provides in-depth analysis to help our audience understand possible remedies and potential pitfalls. Sea Change interviews sustainability experts including Paul Hawken, Stewart Brand, Bill McKibben, Van Jones, Lester Brown, and many others. Sea Change airs on over 30 radio stations around the country.</itunes:summary>
	<itunes:author>Alex Wise</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
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	<itunes:owner>
		<itunes:name>Alex Wise</itunes:name>
		<itunes:email>awise@cchange.net</itunes:email>
	</itunes:owner>
	<managingEditor>awise@cchange.net (Alex Wise)</managingEditor>
	<copyright>2007-2011</copyright>
	<itunes:subtitle>Making Connections for Sustainability</itunes:subtitle>
	<itunes:keywords>Sustainability, Climate Change, Human Rights, Environment, Corporate Responsibility, Socially Responsible Investing, Accountability, Stakeholders, Clean Tech, Renewable Energy, Green Jobs, Wealth Divide</itunes:keywords>
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	<itunes:category text="Business" />
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		<item>
		<title>Views from the Summit &#8211; on the Future of the Corporation</title>
		<link>http://www.cchange.net/2007/12/11/views-from-the-summit-on-the-future-of-the-corporation/</link>
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		<pubDate>Tue, 11 Dec 2007 20:28:00 +0000</pubDate>
		<dc:creator>Bill Baue</dc:creator>
				<category><![CDATA[Full Show]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[corporate structure]]></category>
		<category><![CDATA[john elkington]]></category>
		<category><![CDATA[michael marx]]></category>
		<category><![CDATA[peter senge]]></category>

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		<description><![CDATA[Corporate Watchdog Radio co-hosts Francesca Rheannon and Bill Baue attended the Summit on the Future of the Corporation in mid-November in Boston, a gathering to consider a fundamental re-design to integrate sustainability into the corporate structure. There, Rheannon interviewed two prominent thought-leaders: Michael Marx of Corporate Ethics International and the Business Ethics Network, and John [...]]]></description>
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			<itunes:keywords>corporate social responsibility,corporate structure,john elkington,michael marx,peter senge</itunes:keywords>
		<itunes:subtitle>Corporate Watchdog Radio co-hosts Francesca Rheannon and Bill Baue attended the Summit on the Future of the Corporation in mid-November in Boston, a gathering to consider a fundamental re-design to integrate sustainability into the corporate structure.</itunes:subtitle>
		<itunes:summary>(http://www.cchange.net/wp-content/uploads/2009/04/johnelkington2-266x300.jpg)Corporate Watchdog Radio co-hosts Francesca Rheannon and Bill Baue attended the Summit on the Future of the Corporation in mid-November in Boston, a gathering to consider a fundamental re-design to integrate sustainability into the corporate structure.  There, Rheannon interviewed two prominent thought-leaders: Michael Marx of Corporate Ethics International and the Business Ethics Network, and John Elkington of SustainAbility, who&#039;s been called the dean of the corporate responsibility movement.  Rheannon speaks with Marx about how NGOs are winning battles but losing the war when it comes to changing corporate behavior. NGOs and advocacy organizations can better motivate corporations to be more sustainable by re-framing economic issues within a moral context, Marx contends.  Elkington flips this formula on its head, and advocates for going beyond moral suasion to showing companies how their economic self-interest coincides with sustainability.  

This show continues CWR&#039;s series which also includes interviews with Summit organizers Allen White, Majorie Kelly, Peter Senge, and Joe Laur.

Summit on the Future of the Corporation (http://www.summit2020.org/)

Corporate Ethics International (http://corporateethics.org/)

Business Ethics Network (http://businessethicsnetwork.org/article.php?list=type&amp;type=176)

SustainAbility (http://www.sustainability.com/)

JohnElkington.com (http://www.johnelkington.com/)</itunes:summary>
		<itunes:author>Bill Baue</itunes:author>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:duration>28:35</itunes:duration>
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