Activist Campaigns and the Certification Revolution

Michael Conroy
Michael Conroy
CWR co-host Bill Baue speaks Michael Conroy, author of Branded! How the “Certification Revolution” is Transforming Global Corporations. Conroy discusses how activist campaigning for improved corporate social and environmental practices has gotten companies to respond. The two sides moved from antagonism to tense collaboration in the creation of certification schemes that solved activist concerns while preserving–and often boosting–companies’ profitability. Conroy brings a hands-on view to the story as a program officer at the Ford Foundation and Rockefeller Brothers Fund, where he helped fund the activists NGOs as well as the resulting certification processes. He also serves as chair of TransFair, the Fair Trade certifying body in the US, as well as serving on the board of Forest Stewardship Council, which certifies lumber and paper practices.

Branded! How the “Certification Revolution” is Transforming Global Corporations

Interview transcript on SocialFunds

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About Bill Baue

Bill Baue is Co-Director of Sea Change Media, a non-profit that makes connections in the shift to social, environmental, and economic sustainability. He co-hosts/produces Sea Change Radio, a nationally syndicated show that podcasts globally.