Green Recovery: Can Company Eco-Initiatives Boost the Economy?


Sea Change Radio Host Bill Baue speaks with Andrew Winston about his book, Green Recovery: Your Company’s Green Guide to Surviving the Recession—and Thriving in the Upturn.  And Tania Haldar Hart brings us this week’s Sea Change News Analysis.

Andrew Winston made a big mark on sustainable business with his 2006 book Green to Gold, which has been called “the definitive book on the greening of business.”  Together with coauthor Dan Esty of Yale, Winston presented the case for companies to adopt eco-initiatives to boost their bottom line — by protecting the environment. This year, Winston published his solo followup, Green Recovery — which looks at how eco-initiatives can help solve the economic recession.

About Bill Baue

Bill Baue is Co-Director of Sea Change Media, a non-profit that makes connections in the shift to social, environmental, and economic sustainability. He co-hosts/produces Sea Change Radio, a nationally syndicated show that podcasts globally.