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Both of this week’s guests on Sea Change Radio are entrepreneurs who have tapped into a new eco-conscious consumer class. First, we hear from Bryan Welch, a Kansas organic farmer, writer and publisher of Mother Earth News and the Utne Reader. We discuss Welch’s belief that environmental messaging driven by a positive vision is more effective than the fear-based messaging that is so common in the environmental movement. Next, host Alex Wise talks with Steve Glenn, the CEO of Living Homes, a green, pre-fab construction company that takes a unique, more efficient approach to the home building process.