First, Alex Wise speaks with Rainer Bussmann, the Director of the William L. Brown Center at the Missouri Botanical Garden as well as its Curator of Economic Botany. Next, we hear from Ted Howes, who is currently the Global Lead of Energy Domain at design firm IDEO, and previously served as a third-party sustainability auditor for Starbucks.
Dean Cycon has long believed in using business to promote social justice, and Fair Trade is his bailiwick. As founder and CEO of Dean’s Beans Organic Coffee, he’s helped small coffee farmers around the world get a fairer price for their product. From Papua New Guinea to Peru, he’s helped farmers build cooperatives and establish educational and health programs for their families. And perhaps most importantly, he’s listened to them — the stories of their lives and their work. He’s put his experiences together in a terrific book called [amazon-product text=”Javatrekker: Dispatches from the World of Fair Trade Coffee” type=”text”]1933392703[/amazon-product], which won a 2008 Gold Medal for best travel book from the online magazine, Independent Publisher.
Brian Campbell of International Labor Rights Forum comments on the plight of cocoa farmers and workers.
Seth Petchers, Oxfam International’s Make Trade Fair campaign coffee lead, discusses how Starbucks opposes Ethiopia’s bid to trademark its renowned regional coffee names–Sidamo, Harrar, and Yirgacheffe.
Dean Cycon, founder of Dean’s Beans Organic Coffee Company, discusses problems with the trademarking solution, and how appellation (the system by which regional wines such as Champagne and Bordeaux protect their exclusivity) represents a better solution in his mind. He also discusses Fair Trade as an important part of the solution, while also identifying limitations of Fair Trade in achieving truly ethical and sustainable trade.