Tag Archives: peter senge

Views from the Summit – on the Future of the Corporation

John ElkingtonCorporate Watchdog Radio co-hosts Francesca Rheannon and Bill Baue attended the Summit on the Future of the Corporation in mid-November in Boston, a gathering to consider a fundamental re-design to integrate sustainability into the corporate structure. There, Rheannon interviewed two prominent thought-leaders: Michael Marx of Corporate Ethics International and the Business Ethics Network, and John Elkington of SustainAbility, who’s been called the dean of the corporate responsibility movement. Rheannon speaks with Marx about how NGOs are winning battles but losing the war when it comes to changing corporate behavior. NGOs and advocacy organizations can better motivate corporations to be more sustainable by re-framing economic issues within a moral context, Marx contends. Elkington flips this formula on its head, and advocates for going beyond moral suasion to showing companies how their economic self-interest coincides with sustainability.

This show continues CWR’s series which also includes interviews with Summit organizers Allen White, Majorie Kelly, Peter Senge, and Joe Laur.

Summit on the Future of the Corporation

Corporate Ethics International

Business Ethics Network



Peter Senge and Joe Laur on Corporation Transformation

Peter SengePeter Senge and Joe Laur of the Society for Organizational Learning (SoL) discuss how corporations need to transform, the central theme of the Summit on the Future of the Corporation on November 13 and 14 in Boston that SoL is co-sponsoring along with Corporation 20/20. Corporate Watchdog Radio co-hosts Bill Baue and Francesca Rheannon ask Senge and Laur about specific projects advancing corporate change such as the SoL Sustainability Consortium run by Laur that helped Nike achieve 80 percent carbon dioxide equivalent emissions reductions by changing the gas used in Nike Air sneakers. Senge describes the Sustainable Food Lab, a collaboration between SoL and the Sustainability Institute that he participates in.

Society for Organizational Learning

SoL Sustainability Consortium

Sustainable Food Lab

Summit on the Future of the Corporation