Tag Archives: pharmaceutical companies

Marketing Before Medicine: Drug Companies Gamble with Our Health

Melody PetersenEvery five minutes, another American dies from taking their prescription medicine – as prescribed. Kids as young as preschoolers are taking powerful prescription drugs, like Ritalin and antipsychotics, whose safety has never been tested in children. And doctors are on the take, feted at junkets costing thousands of dollars, paid tens of thousands to sign their names to articles written by drug company marketers, and pressured to give the newest, least tested drugs to their patients instead of cheaper, safer and effective older ones. They’ve also created new illnesses out of common human conditions – like shyness or heartburn – so they can push more drugs into the marketplace.

odm_jacketToday, CWR co-host Francesca Rheannon speaks with Melody Petersen about her book, Our Daily Meds. The book’s subtitle says it all: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs.

CWR Headlines:

Malaria drugs cheaper thanks to Clinton Foundation effort with some drug companies
New law bans Burmese gem imports
Pax World settles with SEC for violating its own social screening rules
US Army to cut its carbon “bootprint”

The Gap Helps Fight HIV/AIDS Through (PRODUCT) RED Campaign

Dan Henkle, senior vice president of Social Responsibility at Gap Inc, discusses how the company is contributing 50 percent of profits on merchandise in its (PRODUCT) RED campaign to the Global Fund to help women and children affected by HIV/AIDS in Africa. Dan Rosan, program director on public health at the Interfaith Center on Corporate Responsibility (ICCR), assesses the effectiveness of the PRODUCT (RED) campaign in general and the Gap’s participation in it specifically, as well as discussing the strengths of how the Global Fund functions. Rosan also discusses a recent ICCR report that is the first to benchmark performance on HIV/AIDS across the top 10 biggest pharmaceutical companies globally–and finds company responses to the pandemic sorely lacking.


SocialFunds article: (PRODUCT) RED Combats HIV/AIDS by Funneling Portions of Sales to the Global Fund

SocialFunds article: ICCR Benchmarks Pharma Responses to AIDS and Diseases of Poverty in Emerging Markets