The Gap Helps Fight HIV/AIDS Through (PRODUCT) RED Campaign

Dan Henkle, senior vice president of Social Responsibility at Gap Inc, discusses how the company is contributing 50 percent of profits on merchandise in its (PRODUCT) RED campaign to the Global Fund to help women and children affected by HIV/AIDS in Africa. Dan Rosan, program director on public health at the Interfaith Center on Corporate Responsibility (ICCR), assesses the effectiveness of the PRODUCT (RED) campaign in general and the Gap’s participation in it specifically, as well as discussing the strengths of how the Global Fund functions. Rosan also discusses a recent ICCR report that is the first to benchmark performance on HIV/AIDS across the top 10 biggest pharmaceutical companies globally–and finds company responses to the pandemic sorely lacking.

(PRODUCT) RED

SocialFunds article: (PRODUCT) RED Combats HIV/AIDS by Funneling Portions of Sales to the Global Fund

SocialFunds article: ICCR Benchmarks Pharma Responses to AIDS and Diseases of Poverty in Emerging Markets