Check out the CSRminute from our good friends at 3BL Media, who caught up with Sea Change Media Executive Director Bill Baue at the Business for Social Responsibility Conference in San Francisco last week.  He was there gathering material for a research fellowship Sea Change Media conducting with Marcy Murninghan and Bob Massie on web 2.0 and corporate accountability for the Harvard-Kennedy Corporate Social Responsibility Initiative — with the BSR Conference coming on the heels of the JustMeans Social Media for Sustainability and the Web 2.0 Summit.  The beauty of these conferences is that they open up the mic to let the audience ask direct questions.  Check out the video of GE CEO Jeff Immelt, and scroll to 23:15 to hear his response to the question Bill asked him: how does GE use web 2.0 tools to engage with its stakeholders on sustainability issues?

Bill tweeted on all three conferences, so you can check out his Twitter feed (@bbaue) and also see his tweets in context by searching by hashtags: #justmeans, #bsr, and #w2s.