Consumers are becoming more eco-conscious and little by little, investors are too. A company that shows regular profits might look like a sound investment, but if that company engages in irresponsible practices that are likely to create an environmental catastrophe, investors should know about it. Not only would investing in that company promote irresponsible behavior, it might well yield poor returns when the company finds itself facing multiparty lawsuits.
This week on Sea Change Radio we hear from two people who, on separate coasts and in different ways, are pursuing their missions for a more sustainable future. First, host Alex Wise talks with Kinkead Reiling, Co-Founder of Amyris, a Bay Area bio-refining company that hopes its sugar-derived petroleum substitute will, within a few years, offer a competitive, low-emission, sustainable alternative to jet fuel and diesel. Then, Sea Change Radio founder Bill Baue interviews Bob Massie, a pioneer in the movement toward corporate social responsibility, founder of the Global Reporting Initiative, award-winning author and now a candidate in Massachusetts for the U.S. Senate.
Marjorie Kelly, former editor of Business Ethics, and Allen White, a founder and former director of the Global Reporting Initiative, have organized an effort to redesign the corporation. Their new organization, Corporation 2020,brings together business people, experts, academics, investors and stakeholders to reconfigure the corporate form — one in which private interests would be harnessed for, and subservient to, the public good.