Views from the Summit – on the Future of the Corporation

John ElkingtonCorporate Watchdog Radio co-hosts Francesca Rheannon and Bill Baue attended the Summit on the Future of the Corporation in mid-November in Boston, a gathering to consider a fundamental re-design to integrate sustainability into the corporate structure. There, Rheannon interviewed two prominent thought-leaders: Michael Marx of Corporate Ethics International and the Business Ethics Network, and John Elkington of SustainAbility, who’s been called the dean of the corporate responsibility movement. Rheannon speaks with Marx about how NGOs are winning battles but losing the war when it comes to changing corporate behavior. NGOs and advocacy organizations can better motivate corporations to be more sustainable by re-framing economic issues within a moral context, Marx contends. Elkington flips this formula on its head, and advocates for going beyond moral suasion to showing companies how their economic self-interest coincides with sustainability.

This show continues CWR’s series which also includes interviews with Summit organizers Allen White, Majorie Kelly, Peter Senge, and Joe Laur.

Summit on the Future of the Corporation

Corporate Ethics International

Business Ethics Network

SustainAbility

JohnElkington.com